book marketing

Planning a Successful Author Event
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Planning a Successful Author Event

How does one create a successful author event–you know, the book launch, the coming out party, the please buy my book fair? Back in 2011, I drove to Chateau LaMair in Granite Bay to find out. Former senior editor at Random House and co-author of The Complete Idiot’s Guide to Getting Published, Jennifer Basye Sander, and certified special…