Guest post by Lynnette Phillips
As with anything, thinking of the whole picture slows me down, so at first I was momentarily stumped when I started to think of marketing Visionary Fiction. But after all, I’ve been a book blogger, book marketer and author service provider for years, so I started to ask myself some basic questions and immediately I was giving myself a mental forehead slap (as in calling yourself a fool) and got down to business.
Question: How’s Visionary Fiction different from what I’ve been marketing?
Answer: It isn’t different in the marketing sense of things. It’s fiction. It does, however, have several sub‑genres like paranormal, fantasy, supernatural…so start with the basics and away we go!
Q: What do readers trust when deciding what to read?
A: Word‑of‑mouth. Word‑of‑mouth is one of the strongest marketing tools available (and money smart, too). Readers wonder if someone else has read this book or author’s writing and enjoyed it. They look for reviews.
How do you get these reviews? Approach book bloggers – be aware though that there is such a demand to have a book’s image and review appear on an influential site that you will want to ‘court’ the most prominent bloggers. Become a recognizable name to them.
First do your homework: Check web analytics, look for bloggers who will review your genre or sub‑genre, check their availability—their schedule might not permit them to review another book for several months. Peruse their blog; how do they treat the books and authors they review?
Also, engage them on Twitter (microblogs and posts have definite advantages), ask a … Continue reading