Author Archives: Aaron C. Yeagle

The Importance of a Well-Written Book Blurb

The book blurb is also known as the description. It is the key to maximizing potential sales of your book. In the past, perusing book stores to discover the latest and greatest book to add to your collection was an experience unto itself. The atmosphere. The exploring. The smells. The displays. We’d pick up a […]

Tips and Tricks for Book Promotion, Part 2

Promoting your book is a form of marketing called “content marketing.” In other words, you really aren’t selling a product, you are selling a feeling, an experience, you are creating content, not potato chips nor adult diapers. The key here is to think … “Where else can I put my content?” Here are a few […]

Tips and Tricks for Book Promotion, Part 1

If writing and publishing our books is one of the most exciting things we do; then getting them sold is frequently the most challenging. We’ve spent months toiling over words, plot, and character; fixing pacing problems and plot conundrums.  Then we, have a great cover designed and a gorgeous interior layout. We get out books […]