Build Your Author Website – Step 9: Your WordPress Theme

WordPress ThemeChanging the WordPress theme once you’ve invested valuable time and energy into building and customizing your author website is not advisable. I know because, as I’ve mentioned in previous posts, I learn things the hard way.

When I set up my original author website, I used the Twenty-Eleven WordPress default theme, only to discover later that there were themes available built especially for authors.

Unfortunately, there are hundreds of author themes to choose from, and, for the technologically disadvantaged like me, a lot of choice is not always a good thing. I threw up my arms and called it a day after viewing only a fraction of them.

Also, not all themes are created equal. Some, if uploaded from outside the official WordPress Theme Directory, are actually unsafe.

Add to that, the fact that website themes involve customizations that aren’t easily transferable if you decide to switch to another theme later.

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Build Your Own Author Website—Step 5: Administration Panel

Build your Author Website: Administrative PanelThis is the day you log into your WordPress.org Administration Panel.

For those of you who’d prefer instead to stick with WordPress.com, we part ways here, and I leave you with the following message: WordPress.com is a hosted service, which means that you don’t have to deal with finding a web host or downloading and installing the WordPress software. All is done for you. So I don’t blame you if you choose to start with a casual blog through WordPress.com rather than self-host a complete management system (CMS) through WordPress.org.

If you choose to go with WordPress.com, as I initially did, I’m sure you’ll be happy with the service it provides as you familiarize yourself with the world of blogging. Perhaps you’ll be so happy that you’ll never feel the need to expand your reach—or your control. I wish you the best.

For help in getting started with WordPress.com, I again urge you to purchase WordPress for Dummies, which covers all you need to know. I have also written posts about blogging (developed through the publishing platform Blogger), starting here: Setting Up a Blog, Part 1. Or you may choose to follow some of the excellent videos and information online. As I mentioned in a previous post, creating a hosted blog on WordPress.com (or Blogger) is amazingly easy. So go for it! And have a ball!

If you’re still undecided about which version of WordPress to use, here is yet another site offering an unbiased, well-researched comparison between the two: WordPress.org vs. WordPress.com: A Definitive Guide for 2015.

For those of you who have decided to plunge ahead with WordPress.org and have successfully installed its software onto your preferred hosting server, as … Continue reading

Build Your Own Author Website – Step Two

Building Your Own Author WebsiteIf you’re still with me after Build Your Own Author WebsiteStep One, I assume you agree that, as an author, you need a marketing hub open twenty-four seven as the foundation for your marketing platform.

With an author website as your base, you can incorporate all the strategies available to you as an Internet marketer, such as social media, blogging, and video.

At this point you could hire a website developer to do the job for you, as I initially did—only to regret it later.

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Build Your Own Author Website – Step One

Build Your Own WebsiteWhen I was asked to speak at the California Writer’s Club/Sacramento  last year about how I’d built my website and decided on my platform and marketing strategy, my first thought was: Hold it! You’re talking to a technological greenhorn here—Miss trial and error, Miss whoops that didn’t work out too well, Miss if you don’t at first succeed, try, try again.

In other words, I’m hardly qualified.

But then I thought: Maybe that’s the point.

It’s no secret that many writers take on website building and marketing strategy because they must, not because they have a talent for it or even remotely want to. So there was a strong possibility that many of the writers attending the CWC meeting would be favorable to hearing how an amateur managed to accomplish a task that at first seemed overwhelming.

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