How does one create a successful author event–you know, the book launch, the coming out party, the please buy my book fair?
Back in 2011, I drove to Chateau LaMair in Granite Bay to find out.
Former senior editor at Random House and co-author of The Complete Idiot’s Guide to Getting Published, Jennifer Basye Sander, and certified special event professional, Ingrid Lundquist, were “sharing the secrets writers need to know about how to best move books, get publicity, and enjoy face-to-face success with readers.”
Jennifer started with a pronouncement. “No one cares about your book.”
No surprise there. After fifteen years of writing and revising four novels and five years of inducting myself into the world of social media, I’d pretty much figured that one out on my own. My books are about as useful as lemons until they’re made into lemonade and served on a scorching hot day.
“Great,” Jennifer said, “you wrote a book. Wow, now you’ve published it. Next step is to have a book signing, right?”
Well, yeah, isn’t that how things work?
“Wrong,” she said. “Announcing to your friends and the rest of the world that you are having an author signing to sell your book is the worst way to create excitement and produce sales.”
There goes the lemonade stand.
The hard reality is that after publication, and even before, the difficult job of book marketing begins. It’s time to MOVE the treasure that demanded so much of your hard work, time, and love.
Fortunately, the class was limited to eight, because, as I soon discovered, one size does not fit all when it comes to an author event.
Setting Goals for An Author Event
For starters, authors must … Continue reading