Read, Write, Awaken
Sponsor an event instead of a simple book signing. Think an interactive author appearance…engage your audience and connect with readers.
As long as you’re at it, why confine your event to a bookstore? Why not approach a local hardware store, gift shop or library branch to host your event? You can even leave some of your autographed books there on consignment.
Events can get boring too so here are 10 suggestions of things you might use to make your event more fun:
Whatever you decide on don’t forget to promote the occasion prior to the day. Make sure you have a couple of posters to display on the day of the event. Also, be sure to have plenty of business cards, bookmarks or flyers on display. And remember, if you’re planning a visit to another area you can plan ahead and offer an event there too.
Reprinted With Permission, Lynnette Phillips, Book World Marketing 9/18/13
Editor’s note: As a Visionary Fiction author faced with the considerable challenge of writing in an newly emerging genre , what unique techniques have you devised to market your novels? If you’ve had successful (or not) experiences with book signings, or other marketing, please share with the rest of us in Comments below.
When Lynnette Phillips thinks marketing, the two focuses uppermost in her mind are 1) be cost effective, 2) be time smart — but but not necessarily in that order. She writes both a book marketing blog and a book blog, besides providing varied author services. She has produced several marketing guides which you can find on Smashwords and Amazon. Please visit her at: http://bookworldmarketing.com or http://lynnettesbookworld.blogspot.com/
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